IG Reel Ideas for Brand Photographers

Maintaining a strong Instagram presence is one of the best ways we photographers can grow our client bases. With high-quality social media content, you can increase your brand’s visibility and attract the clients you want to work with. Brand photographers, this is especially true for you! Keep reading for a list of my best IG reel ideas for brand photographers.

MY TOP 10 IG REEL IDEAS FOR BRAND PHOTOGRAPHERS 


  • Behind the scenes – Mount your phone to your camera or set it up on a tripod, then take your followers behind the scenes of a branding session with you! 

  • Before and after edits – First, start with a raw photo straight from your camera. Then cut to the final edit you delivered to the brand. These reels are perfect for showing brands that you do a lot more than just point-and-shoot on their session day.

  • Inside your planning process  –  This is one of my favorite IG reel ideas for brand photographers because the planning process for branding sessions is so important! Show your followers each step of your process. Then, if you want to level up your session-planning conversations, check out my Canva planning template!

  • What to wear to a branding session – You can use this reel to highlight your photography aesthetic and the colors and fabrics that work best with that style.

  • Ideas for where to use branding photos – Give your followers some ideas of how they could use your images. For example, IG reels, marketing posts, professional guides, and more. 

  • Testimonials from brands you’ve worked with – So, this one is really easy. Just collect a few rave reviews, add trending audio, and post!

  • Answers to most frequently asked questions – Do you find yourself answering the same questions over and over? Put all the answers into an IG reel and then pin it to the top of your page.

  • Difference between a headshot and branding photos – This one has to be mentioned when talking about IG reel ideas for brand photographers to highlight their work’s value. Put together some images that show off a brand’s personality or message to help potential clients understand what they are really getting from a branding session with you.

  • Best props for a branding session – You can break this down by what props you recommend for each type of brand you like to work with. Or, instead, you could keep it simple and put together a bunch of your photos that prominently feature props.

  • Posing tips for brand photos– Using your branding photos, show your followers some of the easiest and most successful poses you use with your clients.

I hope these IG reel ideas for brand photographers inspired you! Ultimately, quantity is the path to quality with social media marketing. So, whether you use these ideas or one of your own, remember to post as frequently as you can!

Are you a brand photographer interested in growing your business and upgrading client interactions? Would you like to learn from a brand photographer who has built a successful business? Please stop by my brand photographer’s shop or signup for a mentoring session to start growing today!

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Essential Brand Photography Scenes: Top 5 Must-Capture Scenes for Your Next Branding Session