Capturing Variety at Brand Shoots
One way to ensure your clients get the most out of their branding photography experience is by capturing variety at brand shoots. Too many similar photos won’t do much to enhance a brand’s overall image. So, from the beginning of session planning, it’s important to think about how your clients will use their photos.
If you need help planning sessions that will give your clients a good variety of final edits, check out my brand photographer’s session planning template. Now, without further ado, here are three tips for capturing variety at brand shoots.
3 Tips for Capturing Variety at Brand Shoots
Mix up photo orientation and crops:
Including a range of orientations and crops gives your clients the freedom to use their branding photos however they need. For example, horizontal photos are perfect for banners and statement images on web pages. Meanwhile, vertical photos and square crops are go-tos for social media content and marketing.
Also, don’t forget the rule of thirds! Use this composition technique to position your subject to different sides of the frame and play with the open space. You should also include shots from a variety of distances. Start with the wide shot and then work your way in from wide to half-distance to the detail shots.
Choose a location with different backdrop options:
Choosing the right session location is important for capturing variety at brand shoots. Depending on the brand’s needs, choose a location with both indoor and outdoor spots for shooting. If your brand wants to stick with indoor shots, choose a studio with a variety of furniture, décor, and backdrops. Or opt to shoot at a home or home studio with beautiful kitchen, living room, and hallway spaces for great portrait, lifestyle, and at-work shot options.
Include multiple outfits and props:
Bring along a variety of props and have your client prepare multiple clothing looks. Then, throughout the shoot, change up outfits and elements to create variety in your photos' colors, textures, and layers of detail. Of course, be sure your props, colors, and patterns fit into the brand’s overall aesthetic and color palette.
Capturing variety at brand shoots is a skill all brand photographers should master. I hope these tips guide you as you start or grow your photography business. I'd love to support you if you want more one-on-one help boosting your business! Learn more about my mentor sessions focused on results-driven business coaching for photographers.
