How To Cut Down On Your Editing Time As A Brand Photographer While Also Bringing In More Profit

As a brand photographer, finding ways to streamline your workflow while increasing profitability is crucial for sustainable success. One powerful tool that can help achieve both goals is utilizing a proofing gallery system when working with clients. In this post, we’ll explore how integrating a proofing gallery system into your workflow can not only reduce editing time but also boost your bottom line.

The Power of Proof Galleries

I send all proof galleries in Cloudspot just like I do the final edits. You can read more about why I use Cloudspot HERE. I personally love sending proof galleries this way so clients can easily view and select their favorite images from the photoshoot. Instead of sifting through hundreds of raw images, clients are presented with a curated selection, making the decision-making process more efficient for both parties.

Benefits for Brand Photographers

1. Time Savings: One of the most significant advantages of sending a proof gallery is the time it saves during the editing process. By presenting clients with a curated selection of images, you can focus your editing efforts on the shots that have been chosen, reducing the time spent on unnecessary edits.

2. Client Collaboration: Proof galleries facilitate better communication and collaboration with clients. Clients can easily provide feedback on their favorite images, ensuring that the final product aligns with their vision, expectations, and brand.

3. Upselling Opportunities: By offering clients the ability to purchase additional images or products directly from the proof gallery, you can increase your revenue per client. Upselling options such as individual images or offer a bundle in sets of 10, 20, etc where the cost per image is lower than “a la carte”.

4. Professional Presentation: A well-designed proof gallery enhances the overall client experience and reinforces your brand’s professionalism. Personally I *very lightly* edit the images upon import. So only my base preset is applied and then I just increase exposure where needed. This way clients aren’t looking at dark/dull hard to view images and are more opt to purchase more. Clients will appreciate the convenience and user-friendly interface, further solidifying their satisfaction with your services.

How to Implement a Proofing Gallery

1. Choose the Right Platform: Select a proofing gallery platform that aligns with your business needs and budget. Look for features such as customizable galleries, secure client access, and integrated e-commerce functionality. You can get 20% off any cloudspot subscription with this link HERE.

2. Curate Your Selection: Before sharing the proofing gallery with clients, take the time to curate a selection of the best images from the photoshoot. Aim for quality over quantity, showcasing your expertise and attention to detail. For quick and easy culling I use Aftershoot- get 10% off HERE

3. Set Clear Guidelines: Provide clients with clear instructions on how to navigate the proofing gallery and make their selections. Clearly communicate any upselling opportunities and pricing options to maximize your revenue potential.

4. Promote Engagement: Encourage clients to actively participate in the proofing process by soliciting feedback and suggestions. Engaged clients are more likely to invest in additional images or products, resulting in increased profitability for your business.

Incorporating a proofing gallery into your brand photography workflow offers a multitude of benefits, from reducing editing time to increasing profitability. By leveraging this powerful tool, you can streamline your processes, enhance client satisfaction, and ultimately grow your business. Less screen time for editing means more time for generating revenue and delivering exceptional results. So why wait? Start maximizing your profit and efficiency today with a proofing gallery!

Happy shooting and happy selling!


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