As Forbes puts it, “Whether you know it or not, you have a personal brand.” In this highly digital, competitive day and age, how you come across to people matters. Building a personal brand is all about controlling the conversation — intentionally crafting a persona that’s true to you and puts you in the very best light. So, here’s who can benefit from a personal branding session:
Any professional
Having a thoughtful, solidified brand is valuable to any working professional. Your personal brand is what sets you apart from the competition. Having professional yet approachable personal brand photos on your website, social media, and business cards will help other people remember you and get to know you.
Small business owners/freelancers
If you own your own business or are self-employed, having a distinct personal brand is everything. It’ll help potential clients connect with you instantly. After all, people don’t want to work with faceless companies — they want to work with friendly, trustworthy, real people.
Influencers/bloggers
A personal branding photoshoot is a great way to build a bank of like-worthy new content for your social media feed, blog, or email newsletters. It’ll also help you connect with your audience on a more personal level.
How to Prepare For Your Personal Branding Session:
Your outfit(s)
Wear clothes that reflect your personal style and line of work. If you’re a young professional, dress like you would at work. If you’re a fashion-forward influencer, dress the part. Depending on your photography package, you might be able to wear a number of different outfits during your shoot — so don’t be afraid to dress a little more out-there for one of your outfit changes!
Location
Consider choosing a location that reflects your business. Sure, a regular photography studio is great — but a more unconventional location can really help you stand out as well. Are you a fitness instructor? We’ll get some shots of you at the gym. Are you an artist? We’ll take some photos of you at work on your latest piece in your studio!
Props
Tell the story of who you are, what you do, and what you love with the help of a few key props. If you’re a florist, we’ll get some shots of you arranging some blooms. If you’re a food blogger, bring along one of your favorite dishes! Not sure what you could bring along? Think back to your website’s color scheme. Consider bringing props that add a little pop of color that’ll really work with your site. Remember, you don’t want your props to be overpowering in your images but rather to enhance them.
Hey girlfriend, I’m Amber, owner of Amber Tice Photography. I hope you’ve enjoyed the Who Can Benefit From a Personal Branding Session feature I shared today! I’m a DFW area business and personal branding photographer and here to help you take your business to new heights. I specialize in impactful brand photography for not only personal brands, but also business brands in Dallas/Fort Worth, Tx. Click here to see some of my work or here if you’re not ready for the next step, but interested in how a branding session can elevate your brand.
Give me a follow and say hello on Insta!
Download my totally free resource- MARKETING CHECKLIST FOR CREATIVES. This totally FREE resource will keep you on track in your marketing strategies as you continue to grow your business with daily, weekly, monthly and annually.
