If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!
I’ve narrowed it down to just three core investments every entrepreneur can (and should!) make in their personal brand.
In today’s world, your website is essentially your storefront. It’s what sets the tone for your entire personal brand. It’s usually the first exposure potential clients EVER get of who you are and what you can offer them. And with an easy to use platform like Showit, you can get a gorgeous, professional-looking website for an affordable price, even if you’re not especially tech-savvy. *Hint this is the exact platform I use for my own website and it couldn’t be easier!
2. Client Management System
I cannot stress enough the importance of an unforgettable client experience. It should be simple, memorable, and thoughtful. Again, creating a unique, professional-client experience doesn’t have to be difficult or complex — investing in a CRM is a great place to start. After all, your clients should be taken care of from the moment they contact you. I’m able to achieve this in my own business with HoneyBook. With Honeybook you can manage projects, book clients, send invoices, and get paid-all in one platform. You can find out more about how Honeybook can transform your client experience and get 50% off your first year when you use code ‘amber72849’ at checkout. You can read more about my top 3 tools for an unforgettable client experience HERE.
3. Personal Brand Photos
Your personal brand photos are what bring your brand to life. They make your entire personal brand more human and relatable. They allow your potential clients to “meet” the absolute best version of yourself. A great personal brand photographer will help you come across as likable, trustworthy, and professional after just a glance. (It’s also a great way to build up content for social media platforms and blog posts!) Most photographers offer various packages to fit any budget. These three investments are crucial to help you solidify your personal brand and achieve success in your business. Investing in a great website, a Client management system, and professional personal brand photography will always be worth it.
There you have it friends, the top 3 investments every entrepreneur should make in their personal brand. Interested in finding out more info on booking your own branding session? Click HERE to learn more.
Until next time.