Now that we talked about the importance of brand photography in my last post… you can check that out HERE. Let’s talk about about what NOT to do in your personal brand photoshoot!
A professional personal brand photoshoot is one of the smartest investments any entrepreneur, influencer, or small business owner can make. Great personal branding photos cement your personal brand the way nothing else can. They communicate your intent, attract your ideal audience, and help you visually portray your best self to the world.
But in order to get all of those amazing benefits, you’ve got to have a totally successful personal brand photoshoot first. You don’t want to risk making any mistakes that undermine the power of your photos! Here’s what to make sure you DON’T do in your personal brand photoshoot.
DON’T wear a blah blazer
Your personal brand photoshoot should be just that — PERSONAL. Everything you bring, wear, and do, should be a reflection of your unique story and personality, including your wardrobe. Don’t just wear an outfit because you think it’ll make you look professional. Dress like you! Wear colors that reflect your brand. If your brand is modern and edgy, maybe you’ll wear a leather jacket and killer stilettos. If your brand is more classic and feminine, consider choosing soft colors and flowy fabrics.
DON’T skimp on hair and makeup
Your personal brand photoshoot will only last a couple of hours or so, but the photos you get from it will last forever. I strongly suggest you consider hiring a professional to do your hair and makeup. That way, you’ll be less stressed trying to get ready yourself and your photos will turn out even better.
DON’T come unprepared
If you’re going to have a successful personal brand photoshoot, you’ll have to do a lot more than just show up and look pretty. You’ll need to do some thoughtful homework. Ask yourself: what are your goals for the photoshoot? What’s the story behind your brand? What colors best represent your personal brand? What shots do you want to make sure you get? What props might help you better illustrate what you do? DON’T think there’s only one way to do things!
If you’re planning your own personal brand photoshoot, chances are you’ve looked at a lot of other examples for inspiration. There are so many great personal brands out there — but there’s only one you. It’s okay to look to successful brands to get some ideas, but make sure you’re staying totally true to yourself. Or take that inspirational photo you found and think how I can create something similar BUT is a true reflection of me and my brand. DON’T forget to have fun with it! Get creative. Think outside the box. Be a little silly in front of the camera. The best personal brand photos communicate who you really are — all of your skills, charms, and quirks. So be yourself in front of the camera and make your personal brand photos your own.
Well there you have it friends, my tips on What NOT to do in a personal branding photoshoot! I hope you enjoyed this read and are able to take this with you when planning your next session. Interested in finding out more info on booking your own branding session? Click HERE to get started.
Until next time!